El uso de motivos clásicos en la publicidad durante el Franquismo en Cataluña (1939-1975): el semanario Destino

  • Jordi Cortadella Universitat Autònoma de Barcelona


Abstract: the aim of this paper is to analyse the classical reception in Catalonia during Francoist period by means of the analysis of the advertisements in the journal Destino. We have three main objectives: 1) to establish a link between publicity and the different economic periods of Franco’s regime, 2) to study the classical reception in modern times through the publicity and 3) to analyse this classical reception with the traditional values of Catalan bourgeoisie. Key words: reception, classicism, Francoism, Destino
Antike in der Werbung